Marked and Branded

        I used this image from the 1988 movie They Live to highlight the profound effect constant consumer culture has on our behaviour, culture, and thought patterns.

      

        Over years of innovation, companies have developed more and more elaborate ways of competing and vying for our undivided attention. 

        In the age of the internet, this process is made so much more efficient. In every aspect of our lives today, from walking down city streets to surfing the web, to hanging out with friends, we are bombarded with a constant drone of messages urging us to consume their new product. Be their new consumer. 

        Even our friends unknowingly become their salesmen and free labourers. Paying extra to be our personal walking billboards telling us to buy Champion, Crooks and Castles, and Polo shirts and sweaters.