Transperency and Crisis

    I think transparency is an essential part of business and communication. A company makes promises it can’t keep, or that it has no place professionally making is much less attractive and suspicious than an organization that stays within its bounds and doesn’t go beyond what it can’t deliver on.

    The reality is that we don’t know which technologies and approaches are disruptive until after the fact and the only data we can access is from the past. This presents a problem for start-up companies, but the point remains to be transparent and stick to what we know, what can be empirically demonstrated, without resorting to predictions and conjecture.